If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

The Internet Advertising Bureau recently announced results from the largest and most comprehensive test of online advertising effectiveness to date. The study challenges the common belief among many advertisers that Internet ad banners cannot communicate messages as effectively as print and broadcast media.

If you are already comfortable working with graphic and design programs on a computer, it shouldn't take you long to satisfy the particular demands of Web graphics and animation. Read the secrets to becoming Web-savvy - you could be closer than you think!

This article, written by Eric Ward, discusses a "holistic" approach to site promotion. Use search engines and What's New sites, as well as other methods such as individual page promotion, to reach the broadest audience and attract the most attention for your site.

Looking for innovative ways to attract users to your site? What about this: