In this issue, you will find:

1. Integrating the Internet into Traditional Marketing Models
2. Ad Banners: who, where, when, how and why
3. GRAPHICS - how do they get it to look like that?
4. How do I get my site listed?
5. Geez, I never thought of that!

1. Integrating the Internet into Traditional Marketing Models

   If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

   ~ The Good, The Bad And The Ugly Of Site Development

   • Part 1: http://www.searchz.com/wmo/072998.shtml
   • Part 2: http://www.searchz.com/wmo/080598.shtml

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2. Ad Banners: who, where, when, how and why

   Tired of waiting for the Internet to live up to its potential, Procter & Gamble Co. is agitating to make the Web an effective advertising vehicle now.

   ~ P&G's Plan: Jump-Start Web As Viable Ad Medium
   http://adage.com/interactive/articles/19980817/article4.html

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3. GRAPHICS - how do they get it to look like that?

   Would you like to add some unusual fonts to your Web pages to liven up content? Are your text-based pages in need of a face lift? This article discusses tools and tricks used to give text a fresh look without increasing server loads and download times:

   ~ The Good Word - Choosing Type For The Web
   http://www.dtpjournal.com/current/9809d1.shtml

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4. How do I get my site listed?

   This article reviews the basics of using the Internet to publicize a Web site, from getting listed with search engines, to using your signature line as advertising:

   ~ Web Promotions For Newbies
   http://www.certificate.net/wwio/net16.htm

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5. Geez, I never thought of that!

   Looking for innovative ways to attract users to your site? What about this:

   Shoe Repair Comes to the Customer's Front Door

   Hole in your shoe? Worn soles? Torn stitches? The leather needs a good polish, perhaps? Check out http://www.ShoeGuy.com Quality repairs and enhancements for men's and ladies' footwear are now available online.

   Customers simply fill out an online form with their repair request and promptly receive ShoeGuy's signature "rocketpack" in the mail. The offending shoe, along with its partner, is packed into the "rocketpack" with the repair form and shipped back to ShoeGuy. Shoes are restored and returned within a week in a nice strong "rocketbox".

   For fifteen years, ShoeGuy's pursuit has been "to be the best shoe repair and shoe care product business in the Universe." The full line of products includes polish, laces, glue, and solvents. Services for ladies' and men's shoes include sole, insole and heel replacements, as well as the age old shoe- shine. A Special Services category offers enhancements to shoes for purposes as varied as dancing, fishing, race car driving, and motor cross.

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