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In this issue, you will find:
If the Web is part of your company's marketing future, or
if you need some help with your Internet Marketing plan,
the following article is a must-read:
~ Online Marketing Techniques From Beginner to Advanced!
Before you spend the money, understand the medium and it's
effectiveness.
~ Banner Ads Get Flashier, But Is It Enough?
Ok, we've talked about GIF and JPEG, but what
other formats are good for the Web? Let's look at
PNG:
~ What is PNG (Portable Network Graphics)?
~ PNG: A Turbo-Studly* Image Format
~ PNG Specifications
AltaVista: The Internet's first "super spider"
AltaVista was introduced by
Digital Equipment Corporation in December, 1995 as the
Internet's first "super spider" and has become one of the
most popular search engines on the Web (see
the
original press release.)
When you submit a URL using the online form, the
super spider software creates and dispatches a "brood of
spiders" that crawls the entire Web site. The spiders index
the initial URL, then follow embedded hyperlinks until all
pages are indexed.
It typically takes 1 - 2 days for the spiders to crawl a site.
Once the pages are indexed, they are available for queries
immediately. Each page has it's own listing in the database,
and when queries are performed, individual page listings
appear within the search results and are ordered based on
relevance.
How a page listing appears in the database, depends on the
content of the HTML document. In the absence of any other
information, AltaVista will index all words in the Web page
(except for comments), and will use the first few words of
each document as a short abstract.
It is also possible for you to control how your page listing
appears by using META tags to specify both additional
keywords and a short description. AltaVista will index the
description and keywords up to a limit of 1,024 characters.
For example, look up the Web Professionals home page
listing: enter the phrase "Web Professionals: Integrating
the Internet into traditional marketing models" into the
search bar on AltaVista's home page. Then, visit
http://www.webprofessionals.com/ and view the document
source to see how META tags were used to create the listing.
To change a listing: edit the HTML document and re-submit
the URL using the online form. The AltaVista spider will
crawl the updated document and replace the old listing with
the new information.
NOTE: In order to maintain the integrity of the index,
AltaVista strongly discourages spamming and will disallow
URL submissions from those who submit pages with numerous
keywords, or with unrelated to the real content of the
pages.
Looking for innovative ways to attract users to your site?
What about this:
Expansion Plan For Greeting Cards
Greeting-Cards.com
recently became the latest Web merchant to establish an
associates program, offering to bring a card shop to any
site that wants one.
Participating sites will be able to brand the electronic
card shops as their own and will receive up to 20 percent of
the sales. Greeting-Cards.com will host the shops on its
server.
Web sites from personal pages to cybermalls can participate,
and the largest sites can request cards that are designed
exclusively for their customers.
http://global-homebiz.com/biztips-spencer2.html
http://www.webweek.com/1997/09/29/markcomm/19970929-banner.html
http://whatis.com/png.htm
http://www.cdrom.com/pub/png/
http://www.boutell.com/boutell/png/
http://www.webweek.com/1997/09/22/markcomm/19970922-deal-briefs.html
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