In this issue, you will find:
If the Web is part of your company's marketing future, or
if you need some help with your Internet Marketing plan,
the following article is a must-read:
~ How To Attract Eyeballs To Your Website
Web sites need to generate revenue. But by what means do we
get that income? Some sites are crossing the line between
editorial and advertorial, and this lack of separation could
mean a loss in credibility for us all.
~ Publishers Must Set Rules To Preserve Credibility
The color of graphics on the Web can vary from monitor to
monitor, browser to browser. This article looks at the
variables that can change color on different systems, and
discusses the effect file format has on the color of graphics.
~ The Discriminating Color Palette
Savvy marketers can synergize the benefits of search engine
listings and search engine advertising - step-by-step
instructions.
~ Get More Horsepower From Your Search Engine Listings
Looking for innovative ways to attract users to your site?
What about this:
These two articles, written by Frank G. Risalvato, of IRES,
Inc., discuss the potential benefits of creating a Web site
which, instead of being part of your existing company,
compliments your existing company as its own entity. Part
one creates the scenario and part two studies the results of
the experiment.
~ Part 1: Direct Versus Indirect Marketing
~ Part 2: Indirect Web Marketing Works!
http://www.zdnet.com/icom/e-business/1998/11/website.eyeballs/index.html
http://www.adage.com/interactive/articles/19981130/article1.html
http://www.adobe.com/newsfeatures/palette/main.html
http://www.adresource.com/html/keyword_advertising.html
http://www.internetday.com/archives/060198.html
http://www.internetday.com/archives/101498.html
Hosted by Not affiliated with professionals.com or web.professionals.com |