Web Professionals UPDATES



WELCOME TO
WEB PROFESSIONALS UPDATES
Issue 12; November 30, 1998

In this issue, you will find:

  1. Integrating the Internet into Traditional Marketing Models
  2. Ad Banners: who, where, when, how and why
  3. GRAPHICS - how do they get it to look like that?
  4. How do I get my site listed?
  5. Geez, I never thought of that!


  1. Integrating the Internet into Traditional Marketing Models

    If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

    ~ How To Attract Eyeballs To Your Website
    http://www.zdnet.com/icom/e-business/1998/11/website.eyeballs/index.html


  2. Ad Banners: who, where, when, how and why

    Web sites need to generate revenue. But by what means do we get that income? Some sites are crossing the line between editorial and advertorial, and this lack of separation could mean a loss in credibility for us all.

    ~ Publishers Must Set Rules To Preserve Credibility
    http://www.adage.com/interactive/articles/19981130/article1.html


  3. GRAPHICS - how do they get it to look like that?

    The color of graphics on the Web can vary from monitor to monitor, browser to browser. This article looks at the variables that can change color on different systems, and discusses the effect file format has on the color of graphics.

    ~ The Discriminating Color Palette
    http://www.adobe.com/newsfeatures/palette/main.html


  4. How do I get my site listed?

    Savvy marketers can synergize the benefits of search engine listings and search engine advertising - step-by-step instructions.

    ~ Get More Horsepower From Your Search Engine Listings
    http://www.adresource.com/html/keyword_advertising.html


  5. Geez, I never thought of that!

    Looking for innovative ways to attract users to your site? What about this:

    These two articles, written by Frank G. Risalvato, of IRES, Inc., discuss the potential benefits of creating a Web site which, instead of being part of your existing company, compliments your existing company as its own entity. Part one creates the scenario and part two studies the results of the experiment.

    ~ Part 1: Direct Versus Indirect Marketing
    http://www.internetday.com/archives/060198.html

    ~ Part 2: Indirect Web Marketing Works!
    http://www.internetday.com/archives/101498.html

 

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