In this issue, you will find:

1. Integrating the Internet into Traditional Marketing Models
2. Ad Banners: who, where, when, how and why
3. GRAPHICS - how do they get it to look like that?
4. How do I get my site listed?
5. Geez, I never thought of that!

1. Integrating the Internet into Traditional Marketing Models

   If the Web is part of your company's marketing future, or if you need some help with your Internet Marketing plan, the following article is a must-read:

   ~ Web Site Design Guidelines
   http://www.webmaster-resources.com/guidelines.shtml

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2. Ad Banners: who, where, when, how and why

   While increased experience and ad networks have improved the quality and ease of ad buying, accessibility and portability are still in need of improvements.

   ~ Ad Buying Process Gets Easier, But Improvements Still Needed
   http://www.internetworld.com/print/current/ecomm/19981026-adbuying.html

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3. GRAPHICS - how do they get it to look like that?

   Want to add some muscle to your Web page design, without adding a lot of bandwidth? This article by J. Scott Hamlin examines some ways the single pixel square GIF image can be manipulated by using the HEIGHT and WIDTH tags.

   ~ The Art of Single Pixel Images
   http://webreview.com/wr/pub/98/01/02/feature/index.html

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4. How do I get my site listed?

   Here are a few new sites that will post listings for free:

   1. BuyDirectory: http://www.buydirectory.com/
   2. The Internet Shopping Directory: http://www.i-Stores.com/
      - e-Commerce enabled sites only
   3. LinkEase: http://www.linkease.com/
   4. Net Nickel classifieds: http://www.netnickel.com/
   5. Web Index: http://www.webindex.net/

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5. Geez, I never thought of that!

   Looking for innovative ways to attract users to your site? What about this:

   The National Cuff Link Society is sponsoring a contest to promote the wearing and collecting of cuff links. Entrants need only describe in 250 words, or less, the reasons they enjoy cuff links. First prize will be a pair of solid gold Power Cuff Links made by the contest's co-sponsor, LEONCINI Power Cufflinks. Twenty-five runners-up will receive free one-year memberships in The National Cuff Link Society.

   The National Cuff Link Society is a membership organization dedicated to the cuff link collector. The $25 annual dues provides many benefits including a giant quarterly publication, The Link, discounts at participating antique shops, flea markets, and jewelers; free appraisals, "locator" services and an annual convention.

   The full press release can be found at http://www.powercuff.com/prtncls1.htm.

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