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In this issue, you will find:
If the Web is part of your company's marketing future, or
if you need some help with your Internet Marketing plan,
the following article is a must-read:
~ Marketing on the Internet: More Than An Ad
Before you spend the money, understand the medium and it's
effectiveness.
~ Researchers Find Banners Boost Product Awareness
~ Banner Ad Placement Study
~ Size and Position: The things that truly count in life
Want to add some graphics to liven up your site? The
following URLs discuss the differences between GIF and JPEG:
~ Creating graphics for the Web
~ Selecting the Optimal Image File Format: GIF vs. JPEG
Yahoo, also known as "The
Grandfather of Web Directories", is one of the most popular
and well-know Web directories on the Internet. It also seems
to be one of the most difficult directories to get listed in.
Difficult, but not impossible.
When the Web Professionals site went live last spring, we
contacted all the major search engines and directories to
request a listing and link to our home page. On May 8th, we
searched Yahoo for an appropriate category and submitted our
request for a listing. However, when we checked back several
weeks, even months later, we could not find a listing for our
site.
We decided a second attempt was in order, which was processed
on September 25th. After reading "How to Suggest Your Site", we searched
Yahoo, decided that "Regional/U.S. States/Massachusetts/Internet Services/Web Services" was the right category for
the Web Professionals Web site, and clicked on "Add URL" from
the navigation bar at the top of the page. The subsequent
link took us through the submission process which consisted
of 4 different forms. After the forms were filled out and
the request was sent, the next step was to wait.
Fortunately, we did not have to wait long:
- October 3rd: Yahoo sent us e-mail saying that our site
would be added to the directory in two weeks.
CONCLUSIONS:
1. Getting listed in Yahoo is not impossible, but it does
require patience and persistence. If at first you don't
succeed, try, try again.
Looking for innovative ways to attract users to your site?
What about this:
Trick or Treat! From Intel's Connected PC
It's trick or treat season and in the true spirit of
Halloween, fifteen pumpkins have been hidden throughout
Intel's Connected PC.
Some bring tricks and some bring treats. Look for them all
over the web site and click on them to see if you get tricked
or if you get a treat from Intel. Be sure to surf the site
and see what other downloadable goodies await you!
Happy Halloween from Connectedpc.com!
The Great Pumpkin Hunt begins October 23, 1997 and runs
until November 2, 1997.
http://www.sddt.com/reports/trends/market.html
Examines different promotional and marketing capabilities of
the WWW.
http://www.webweek.com/current/news/19970929-banners.html
The Internet Advertising Bureau recently released the results
of a study showing that banner ads were effective at
promoting awareness of products and, to a lesser degree,
increasing a viewer's intent to purchase them.
http://www.webreference.com/dev/banners/
Does placement of an ad banner play a significant role in
click-through rates? This study says yes.
http://www.clickz.com/archives/061697.html
Bigger IS better and creative positions make for better
results.
http://www.widearea.co.uk/designer/compress.html
Discusses compression basics and some differences between GIF
and JPEG.
http://www.bozine.com/gifvjpeg.html
Uses a chart to illustrate how some things are good for one,
and other things are good for the other.
- October 7th: a link to our site appeared in Yahoo's What's
New
- October 10th: we searched on "Web Professionals" and our
site came up second under "Yahoo! Site Matches (1 - 19 of
946)" and first under "Business and Economy: Companies:
Internet Services: Regional: U.S. States: Massachusetts:
Complete Listing". When we clicked on our category, we
appeared at the top of the list with a "new" marking.
- October 27th: we searched on "web development
massachusetts" and a link to our site was ranked 5th under
our chosen category on the search results page. However,
when we clicked on the category, our site appeared at the
bottom of the page, as sites are listed in alphabetical
order.
2. Find the most appropriate category, or categories for your
site content and fill out the "Add URL" forms completely.
3. The title of the page you are promoting should be
descriptive and relevant, including a few keywords. Consider
using a title that would appear at the top of an alphabetical
list, but be careful not to "list spam" (E.G. AAA
Advertising.)
4. The description provided for your page should be concise
and relevant. Include keywords and descriptive phrases.
5. Include appropriate Meta tags within the code of the page
you are promoting.
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